Carrying out a competitive analysis gives you an in-depth understanding of how your competitors operate and their strengths and weaknesses.
Conduct a competitive analysis for three (3) competitors against the business on each of the following dimensions:
Current market share
Identify two forms of strategic/collaborative alliances that could support the organisation in its successful growth. For each alliance partner:
Provide background information on companies or contractors that could be involved in the alliance
Briefly describe the reasons why the alliance would be beneficial for business advancement
Outline the due diligence process that was applied in evaluating the alliances (example: checking the reputation of the potential ally)
Include a summary of risk and cost-benefit analysis that has been performed to assess the alliances
Recommend one strategic/cooperative ally. Provide justifications for your recommendation
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