Read the business case The Walt Disney Company : Its Diversification Strategy in 2018.
A memo to the decision-maker introduced in the case from you as the consultant (a business consultant hired to make a recommendation). It would be best to use bold headings for each of the four sections above to alert the reader. The decision-maker doesn’t want to be hunting for the information. Make it easy to find in well-written sentences. Details about each section are included in the document Case Analysis Instructions.
You are to assume the role of a consultant brought in to help Disney determine their growth strategy for the future.
Consider the facts of the case from the perspectives of the topics we have covered in
the course thus far.
(1) Problem or Opportunity – Describe the problem or opportunity in the
case. What is happening that needs to be addressed?
(2) Diagnose – What caused the problem or opportunity to exist (most of this
is from the meat of the case)- this understanding frame the options you
present and prescribed option.
(3) Prescription Options – Identify the possible solutions to the problem (or
approaches to the opportunity). Most cases will have multiple solutions,
which you will be asked to identify. Frame the Prescription Options with
some pros and cons for each. This is the longest part of the memo. You
should shoot for three possible solutions.
(4) Prescribe – Select what you consider to be the “best” solution to the
problem and tell why. What are the initial steps of implementation? This
is where you defend your logic as to how to solve the problem to develop
the opportunity.
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