The exercise below has an Impression goal, an eCPM goal and a main KPI. Using the delivery data from a prior campaign (tab labled Inventory Recommendation Data), make a recomendation of what the audience breakout should be for this campaign. Your goal is to mathematically reach a $37 ROAS, while not exceeding your eCPM goal of $2.75. Assume there is unlimited inventory available and that past performance is indicative of future performance. Fill out the green boxes below based on your recomendations. You can allocate to as many or as few audience segments as necessary. Please try to show your work in either of the two gold tabs related to this exercise.
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