The case study assignment of the course is focused on Zara – the “fast fashion” retailer that is the core of the Inditex Group portfolio. The focus of the assignment is on a comparative analysis of Zara and H&M, its rival fashion retailer.
2 Assignments need to be done.
The partner in charge of your consulting team has started to use Artificial Intelligence and specifically the recently launched ChatGPT to help scope out her approach to problem definition and analysis. To get a head-start on the project, she has asked ChatGPT to write a 1,000-word paper outlining a comparative strategic analysis of Zara and H&M. The output from this ChatGPT inquiry is provided with the materials for this assignment along with additional responses to more specific prompts.
With this ChatGPT output in hand, she has asked you to:
1. Write a short memo articulating the following
Where would you agree with the ChatGPT analysis, and why.
Where you would disagree with or at least challenge the ChatGPT analysis, and why.
Up to 2 slides that summarize your key insights and observations from this comparative ROI Tree.
Up to 2 slides that illustrate additional aspects of your comparative analysis of Zara and H&M i.e., key issues that Zara may need to address in its competition with H&M.
This memo should be 600 words and should use headings and bullet-points to lay out your argument.
2. Draft a short PowerPoint deck that contains the following:
A comparative ROI Tree that analyzes and compares the available financial data from Inditex (Zara) and H&M contained in the database.
The overall slide deck should be 5 slides not including the cover slide, with 100 speaker notes for each slide. Please make the presentation as visually attractive as possible, the teacher is very strict and always wants something entertaining even in smaller presentations.
For both assignments only use the attached sources.
With that in mind, here are the three key documents for this assignment:
Assignment #5 Brief – Zara & H&M Comparative AnalysisComparative Financial Data on Zara and H&MChatGPT’s Response to the Zara case
The main Zara case
XLS that is to be used for the comparisons between Zara and H&M. Do not use any outside sources besides what is already attached to this order.
Requirements: 600 words and 5 slides with 100 speaker notes each
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