Question 1: Provide brief responses to the following questions: Why are email marketing campaigns important for organizations? How does fake news impact organizations and individuals? Why do search engines offer search engine marketing (PPC) when search engine optimization is free? What are the characteristics of a successful blog? Compare and contrast two blogs as part of your evidence. What are the main benefits for organizations from social media? Justify your response with examples Offer a step-by-step approach to incorporate “influencer marketing” into your university’s marketing strategies/efforts in order to take advantage of it and create value.
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