marketing project
I need a assistance in a Marking project about Segmentation. Please read and follow the attached project instruction (outline). Please do not hastate to ask me if things are not clear.
Below you will find some resource that could be helpful:
Reference 1:
Attached Picture.
Reference 2:
Generational Marketing: How to Target Millennials, Gen X, & Boomers (wordstream.com)
Reference 3:
DI_Millennials-and-beyond.pdf (deloitte.com)
Reference 4:
Stop Marketing To Millennials Or Gen-Z And Start Marketing To Tribes (forbes.com)
Requirements: Max 750 words
Assignment title: Ongoing activity – Segmentation
Weighting: 30% Faculty
Course name: Marketing Strategies in Hotel Management
Hand-in date for Moodle: Last day of the module at 23:59
Learning outcomes:
1, 3, 4.
Organization and methodology:
This is an individual activity. Everyone has to work on the segmentation.
Word count:
Maximum 750 words for this activity.
Resources available:
Students can use course bibliography, library tools (books, newsletter, online magazines, etc.), internet, professionals from the industry, to look for inspiration on where the principles could be found in sales documentation in companies.
Please note that projects with unreferenced material will not be marked (you will have a zero on this assignment).
Special instructions:
The project consists of a short report that will include the following sections:
Cover
Table of contents
Introduction
Think about a group of people that you have worked with in the past (it could either be work colleagues, or classmates, etc.). Can you classify them into different segments with specific names of segments? Identify 2 or 3 segments only and give them a name. Select one of those segments and describe it. To describe it, you can answer the following questions: who are these people? What are their interests?
In this segment that you have selected, identify: what is your major segmentation variable? Could you effectively market products to these segments? Come up with a product that you can offer to this specific segment
Short conclusion (why you used this segmentation variables and why you offered this product)
References
Statement of authorship
Any additional materials (if any) that you use should be properly (APA style) referenced. Please, dont forget to include the cover sheet and a table of contents.
This activity must be uploaded to the section in your Moodle course (the same one where you can find this document).
Plagiarism:
Plagiarism is the act of presenting anothers ideas or words as ones own. Cheating includes, but is not limited to, the intentional falsification or fabrication of any academic activity, unauthorized copying of another persons work, or aiding and abetting any such acts.
Particular care must be taken when presenting information that has been obtained from an internet site. Should this information not be correctly referenced then you are guilty of plagiarism and will be penalized accordingly.
With respect to projects/assignments, faculty reserves the right to randomly call upon any student and ask them to defend their work orally.
Any assignment/exam which is found to contain plagiarism will automatically be awarded a grade of 0, and an e-mail will be sent to the student or the students parents/tutors/sponsors. Depending on the circumstances, additional penalties could be imposed
Statement of authorship
Together with your video you would have to hand in a copy of this page signed by all team members. You are signing this statement that the work included in the assignment is your own work except where appropriately referenced. The following statement should be used:
Signed ………………………………………………………………….
Name…………………………………………………………………..
Student number …………………………………………………
Assignment title: Ongoing activity – Segmentation
Weighting: 30% Faculty
Course name: Marketing Strategies in Hotel Management
Hand-in date for Moodle: Last day of the module at 23:59
Learning outcomes:
1, 3, 4.
Organization and methodology:
This is an individual activity. Everyone has to work on the segmentation.
Word count:
Maximum 750 words for this activity.
Resources available:
Students can use course bibliography, library tools (books, newsletter, online magazines, etc.), internet, professionals from the industry, to look for inspiration on where the principles could be found in sales documentation in companies.
Please note that projects with unreferenced material will not be marked (you will have a zero on this assignment).
Special instructions:
The project consists of a short report that will include the following sections:
Cover
Table of contents
Introduction
Think about a group of people that you have worked with in the past (it could either be work colleagues, or classmates, etc.). Can you classify them into different segments with specific names of segments? Identify 2 or 3 segments only and give them a name. Select one of those segments and describe it. To describe it, you can answer the following questions: who are these people? What are their interests?
In this segment that you have selected, identify: what is your major segmentation variable? Could you effectively market products to these segments? Come up with a product that you can offer to this specific segment
Short conclusion (why you used this segmentation variables and why you offered this product)
References
Statement of authorship
Any additional materials (if any) that you use should be properly (APA style) referenced. Please, dont forget to include the cover sheet and a table of contents.
This activity must be uploaded to the section in your Moodle course (the same one where you can find this document).
Plagiarism:
Plagiarism is the act of presenting anothers ideas or words as ones own. Cheating includes, but is not limited to, the intentional falsification or fabrication of any academic activity, unauthorized copying of another persons work, or aiding and abetting any such acts.
Particular care must be taken when presenting information that has been obtained from an internet site. Should this information not be correctly referenced then you are guilty of plagiarism and will be penalized accordingly.
With respect to projects/assignments, faculty reserves the right to randomly call upon any student and ask them to defend their work orally.
Any assignment/exam which is found to contain plagiarism will automatically be awarded a grade of 0, and an e-mail will be sent to the student or the students parents/tutors/sponsors. Depending on the circumstances, additional penalties could be imposed
Statement of authorship
Together with your video you would have to hand in a copy of this page signed by all team members. You are signing this statement that the work included in the assignment is your own work except where appropriately referenced. The following statement should be used:
Signed ………………………………………………………………….
Name…………………………………………………………………..
Student number …………………………………………………
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