The strategic planning component focuses on the mode of entry into the market. student will be required to use a set of models including the quantitative strategic planning matrix in order to determine an ideal strategy for market entry. student will then be required to translate the QSPM findings into a 3-5 page strategic report detailing the reason for their decision, with reference to the data that was collected, as well as the outputs found in the data analysis. Students will be expected to have developed all components of the QSPM, as well as describe a minimum 3 strategies, and select and justify 1 strategy.
What you need to do as the expert is to look at the excel attached here and write 3 pages report on the strategic planning excel sheet
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