hospitality question
Your team will select a hotel, resort, restaurant, event or other elements of hospitality, tourism and event system and have it approved. You will work as a team to develop a detailed Marketing Plan using the attached outline as your guide, using research that you gather to assist you in determining the elements of the plan. I CHOOSE Gordan Ramsay North America
Executive summary- 1-2 pages (10 points)
· Summarize your plan and include:
o Current environment that requires some retooling
o The situation facing your company that requires a change in strategy
o Proposal for your plan- big picture (Originality is important. That is, you cannot use the companys existing strategy.)
For example: Targeting a new market, developing a new product, expanding to a new area/location, altering the promotional strategy
o Briefly describe how that plan will be enacted (marketing mix)
o Explain your budgetary constraints (broadly how much money you plan to spend and how much benefit you can get)
o Marketing plan objectives (i.e., increase room rate, increase awareness, increase food bill, etc.),
o Measure of success (i.e. what kind of measuresshould be related to your objectives)
Marketing Plan Heading: Introduction- 2-3 pages (5 points)
· Identify your company, what business they are in, and what in their environment is creating a need for a new plan, general background/relevant information
· Briefly overview your plan, 2
o Discuss the unique background and philosophy behind our company
o Then move more broadly to our S.W.O.T. analysis where we particularly focus on our competition.
o Discuss the characteristics of the existing target market and your desired target market
o Discuss your plans objectives
o Discuss budgetary constraints
o End with some guidelines for the future growth of the company.
Requirements: Follow direction
We are a professional custom writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework.
Yes. We have posted over our previous orders to display our experience. Since we have done this question before, we can also do it for you. To make sure we do it perfectly, please fill our Order Form. Filling the order form correctly will assist our team in referencing, specifications and future communication.
1. Click on the “Place order tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
2. Fill in your paper’s requirements in the "PAPER INFORMATION" section and click “PRICE CALCULATION” at the bottom to calculate your order price.
3. Fill in your paper’s academic level, deadline and the required number of pages from the drop-down menus.
4. Click “FINAL STEP” to enter your registration details and get an account with us for record keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
5. From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.
Need help with this assignment?
Order it here claim 25% discount
Discount Code: SAVE25