Principles of Marketing MKT-301-OL02 – Saint Leo University
Instructions
The specific instructions and requirements for the Final Written Report include:
• Collegiate level writing is expected
• Incorporate all corrections suggested by your instructor
• Well organized and professionally formatted
• NO spelling mistakes, incorrect grammar usage, or punctuation errors
• Submit Final Report as ONE Word document to the assignment folder
Specific Component Instructions
• Cover Page
• Table of Contents
• Executive Summary/Introduction
• SMART Model Objectives
• Product/Service Description with Feature & Benefit chart
• SWOT Analysis with action plan
• Segmentation Analysis with action plan
• Supply Chain Plan
• Pricing Strategy (brief)
• IMC including:
o A Creative Brief for each distinct plan part
o Examples/Samples of content/artwork/images
• References/Bibliography (if applicable)
3/3/23, 8:57 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410063&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155593&g… 1/6
Marketing Plan Report (KA) Course: Principles of Marketing MKT-301-OL02
Criteria No Submission Novice Basic Proficient Exceptional Criterion Score
Objectives (15
Points)
MKT.301.01
/ 151 point
No Assignment
Submitted.
11 points
Does not meet
SMART Model
Not relevant to
selected product
Does not follow
guide
requirements and
example
12 points
Meets SMART
Model
Not Relevant to
selected product
Does not Follows
Guide
requirements and
example
14 points
Meets SMART
Model
Somewhat
relevant to
selected product
Strayed from
Guide
requirements and
example
15 points
Meets SMART
Model
Relevant to
selected product
Follows Guide
requirements and
example
3/3/23, 8:57 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410063&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155593&g… 2/6
Criteria No Submission Novice Basic Proficient Exceptional Criterion Score
SWOT (15
Points)
MKT.301.01
MKT.301.02
/ 15
Segmentation
(15 Points)
MKT.301.02
MKT.301.03
/ 15
0 points
No Assignment
Submitted.
11 points
Elements are
illogical and do
not fit the SWOT
model
Not relevant to
selected product
Does not follow
guide
requirements and
example
12 points
Elements are
somewhat logical
but do not fit the
SWOT model
Not relevant to
selected product
Does not follow
guide
requirements and
example
14 points
Elements are
somewhat logical
and fit SWOT
model
Somewhat
relevant to
selected product
Strayed from
guide
requirements and
example
15 points
Elements are
logical and fit
SWOT model
Relevant to
selected product
Follows Guide
requirements and
example
0 points 11 points
Segments are not
relevant to the
product
Segments are not
defined
(description,
demographics,
psychographics)
Does not follows
guide
requirements and
example
12 points
Segments are
somewhat
relevant to the
product
Some segments
are defined
(description,
demographics,
psychographics)
Does not follows
guide
requirements and
example
14 points
Segments are
somewhat
relevant to the
product
Each segment is
defined
(description,
demographics,
psychographics)
Strayed from
guide
requirements and
example
15 points
Segments are
logically relevant
to the product
Each segment is
clearly defined
(description,
demographics,
psychographics)
Follows Guide
requirements and
example
3/3/23, 8:57 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410063&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155593&g… 3/6
Criteria No Submission Novice Basic Proficient Exceptional Criterion Score
IMC (15
Points)
MKT.301.02
MKT.301.03
/ 150 points
No Assignment
Submitted.
11 points
The IMC actions
selected are not
relevant to the
product and
segments
Creative brief is
incomplete and
lacks detail.
Does not follows
guide
requirements and
example
12 points
The IMC actions
selected are
somewhat
relevant to the
product and
segments
Creative brief is
complete and
lacks detail.
Does not follows
guide
requirements and
example
14 points
The IMC actions
selected are
somewhat
relevant to the
product and
segments
Creative brief is
complete but
lacks required
detail
Strays from
guide
requirements and
example
Where
applicable,
examples or
mock-ups
contain content
and visual
elements
appropriate to
the product and
segment
15 points
The IMC actions
selected are
relevant to the
product and
segments
Creative brief is
complete and
sufficiently
detailed
Follows Guide
requirements and
example
Where
applicable,
examples or
mock-ups
contain content
and visual
elements
appropriate to
the product and
segment
3/3/23, 8:57 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410063&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155593&g… 4/6
Criteria No Submission Novice Basic Proficient Exceptional Criterion Score
Writing –
Concept (10
Points)
/ 10
Writing –
Clarity (10
Points)
/ 10
0 points
No Assignment
Submitted.
7 points
The purpose of
the component is
unclear.
8 points
The purpose of
the component is
somewhat
unclear.
9 points
The purpose of
the component is
clear.
10 points
The purpose of
the component is
clear and
supports the
purpose of the
plan
0 points
No Assignment
Submitted.
7 points
Ideas and
concepts are not
clearly
expressed, well
developed
and/or
appropriate for
the audience
8 points
Ideas and
concepts are
expressed and
developed
9 points
Ideas and
concepts are
clearly expressed
and developed.
10 points
Ideas and
concepts are
clearly
expressed, well
developed and
appropriate for
the audience
3/3/23, 8:57 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410063&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155593&g… 5/6
Criteria No Submission Novice Basic Proficient Exceptional Criterion Score
Writing –
Organization
(10 Points)
/ 10
Writing – Style
(10 Points)
/ 10
0 points
No Assignment
Submitted.
7 points
The component
is unorganized
and
unprofessional in
appearance
Does not follow
the example in
the guide
8 points
The component
is somewhat
unorganized and
is not
professional in
appearance
Does not follow
the example in
the guide
9 points
The component
is organized and
somewhat
professional in
appearance
Strays from the
example in the
guide
10 points
The component
is well organized,
professional in
appearance and
follows the
example in the
Guide
0 points
No Assignment
Submitted.
7 points
Language and
word choice are
unclear, used
inaccurately,
vocabulary is not
at the college
level.
Sentence
structure lacks
maturity and is
not appropriate
for the intent of
the component
8 points
Language and
word choice are
unclear, used
inaccurately,
vocabulary is not
at the college
level.
Sentence
structure is
mature but not
appropriate for
the intent of the
component
9 points
Language and
word choice are
mostly clear,
used accurately,
vocabulary is at
college level.
Sentence
structure is
appropriate for
the intent of the
component.
10 points
Language and
word choice are
clear, used
accurately,
vocabulary is
varied and at
college level.
Sentence
structure is
mature and
appropriate for
the intent of the
component
3/3/23, 8:57 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=410063&evalObjectType=1&userId=129041&viewTypeId=3&rubricId=155593&g… 6/6
Total / 120
Overall Score
Criteria No Submission Novice Basic Proficient Exceptional Criterion Score
Writing –
Grammar
(Deduction of
Points)
/ 200 points
No Assignment
Submitted.
11 points
Nine or More
Deductions
One point
deduction for
each error
12 points
Four to Eight
Deductions
One point
deduction for
each error
16 points
One to Four
Deductions
One point
deduction for
each error
20 points
No Deductions
One point
deduction for
each error
No Submission 0 points minimum
Novice 2 points minimum
Basic 84 points minimum
Proficient 93 points minimum
Exceptional 109 points minimum
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